To help customers get up to speed with a product or service, companies offer many types of documentation: user manuals, video tutorials, in-product help, even good old FAQs. Why? Because customers need heaps of help when they’re just starting to use the thing you’ve...
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7 Practical Tips for Improving the Relationship Between Marketing and Customer Service
In a few select companies, the Marketing Department and the Customer Service Department are like a happily married middle-aged couple. They like the same music, they finish each other’s sentences, and they’re even starting to look alike. But in most companies,...
Five Types of Badly Written Knowledge base Articles (with examples)
A knowledge base article is like an apple. A fresh, crisp apple makes a wonderful snack, bakes a delicious pie, and brightens a green salad. But a mushy, flavorless apple makes a dreadful snack, bakes a tasteless pie, and ruins a green salad. To improve the dish it’s...
Why You Should Be (Business) Friends With Your Competitors
When I started my business 24 years ago, I believed I should have a “versus” attitude toward my competitors. It was their offering versus mine, right? One company had to win, didn’t it? Like many people, I thought that getting ahead in business meant getting ahead of...
You Can Take Two of My LinkedIn Learning Writing Courses for Free!
Free online courses for job-seekers Microsoft and LinkedIn have announced a joint effort to accelerate economic recovery and make sure it's inclusive. To help people get the skills they need to land their next jobs, they have made 10 LinkedIn Learning role-based...
With Only Seven Words, You Can Help Someone Who’s Struggling
This is a guest post by my friend and colleague, Jeff Janes. Here's how Jeff describes himself: "I travel the world to find things to photograph and write about." Jeff is currently based in the Arabian Gulf. "Like many people, I have some medical conditions. While...
UE Content Writing Workshop: Writing for the Web
Webinar 2 - Content Writing Workshop: Writing “Insights” Articles (July 6, 2020) Insights Content Type Template_UE_July2020 Combatting-Food-Insecurity-on-Campus_Insights_UE_BEFORE Combatting-Food-Insecurity-on-Campus_Insights_UE_AFTER Slide 12 UE Insights: Combatting...
E-WRITE Office Hours – May 5, 2020
Please download these participant writing samples for our Office Hours workshop on May 5, 2020 Change_Post_Implementation_Review_Greg-Sanker 7 Essential Components of Crisis Communication for Leaders_Seaton_27Apr2020 Butterball Letter Template_Pamela-Barnes
Resources: How to Write a Quickstart Guide
Download: E-WRITE Quickstart Guide Review Checklist for Subject Matter Experts Download: E-WRITE Quickstart Guide Review Checklist for Users_2020
Advanced Content Writing Workshop – AAPA
Three Steps to Selecting ICD-10 Codes Accurately Three things to remember when choosing a code without a diagnosis 5 Steps to Use Social Media to Benefit the Profession Healthcare news headlines: Clinician Today PAEA Government Relations headlines and Public Health...
