We developed this social media writing guide for the Centers for Disease Control. While the examples will be most relevant to health communicators, the guidance about writing for social media is practical for any organization that wants to provide high quality social content for customers and readers. The Guide includes chapters on

• Principles of effective social media writing
• How to write for Facebook
• How to write for Twitter
• How to write text messages
• How to use your web content as source material for social media content
• Hands-on practice in revising social media content
• Checklist for writing for social media
• Glossary
• Resources

(57 pages; 1.7 MB PDF)