If you’re creating or updating your company’s Brand Book, you might need a little inspiration.
Brand Books to review online or download
- Adobe Corporate Brand Guidelines
- Boy Scouts of America Brand Identity Guide
- Cornell University Brand Book
- Cork, Ireland’s Brand Book
- Easy Group Brand Manual
- Fresh Retail Ventures – Jamie Oliver
- Kansas State Brand Guide
- Mailchimp’s Voice and Tone site
- Skype Brandbook
- United Way Brand Identity System
- Urban Outfitters
Resources
- The Four Dimensions of Tone of Voice – Nielsen Norman Group
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