Skim (don’t read) these tips for writing for the web — http://www.brownboots.com/blog/2012/06/skim-dont-read-these-tips-for-writing-for-the-web/

Wisconsin Website Design — http://www.brownboots.com/blog/2012/02/wisconsin-website-design/
·      Wisconsin Website Design (part 2) — http://www.brownboots.com/blog/2012/03/wisconsin-website-design-part-2/
·     

Ten Simple SEO Tips

Who You Talking To?

• Website audience classification

Federal Plain Language Guidelines

·      Use Active Voice — http://www.plainlanguage.gov/howto/guidelines/FederalPLGuidelines/writeActive.cfm
·      Use short, simple words — http://www.plainlanguage.gov/howto/guidelines/FederalPLGuidelines/writeShort.cfm
·      Use lots of useful headings — http://www.plainlanguage.gov/howto/guidelines/FederalPLGuidelines/orgHeadings.cfm
·      Scrolling and Paging — http://usability.gov/pdfs/chapter8.pdf
·      Writing Web Content — http://usability.gov/pdfs/chapter15.pdf
·      Accessibility — http://usability.gov/pdfs/chapter3.pdf
·      Headings, Titles, and Labels — http://usability.gov/pdfs/chapter9.pdf
·      Links — http://usability.gov/pdfs/chapter10.pdf
·      Document Checklist for Plain Language — http://www.plainlanguage.gov/howto/quickreference/checklist.cfm
·      Document Checklist for Plain Language on the Web — http://www.plainlanguage.gov/howto/quickreference/weblist.cfm
·      Writing principles for the Web: Writing for search engines — http://www.websitecriteria.com/Website_writing_guide_writing_for_the_web/writing_for_search_engines.html
·      Writing for the Web environment — http://www.websitecriteria.com/Website_writing_guide_writing_for_the_web/Understand_the_Web_as_a_writer.html#Linking
·      Writing for the Web (another long pdf; this may not be what you’re looking for but it has a lot of info) — http://www.gerrymcgovern.com/la/writing_for_web.pdf
·      Develop a Style Guide for your Site — http://www.sitepoint.com/develop-style-guide-site/
·      Web Content Style Guide — http://www.slideshare.net/SanjayNannaparaju/web-content-style-guide
·      Learn how to implement an effective web style guide — http://www.gerrymcgovern.com/nt/2004/nt_2004_05_17_web_style_guide.htm
·      How to write in a more personal and engaging tone — http://www.problogger.net/archives/2011/03/28/how-to-write-in-a-more-personal-and-engaging-tone/
·      How to Develop your Website’s Tone of Voice — http://sixrevisions.com/content-strategy/website-tone-voice/
Getting the tone right
Finding your brand voice
Voices carry: Brand voice basics