Are you creating or updating your company’s brand guidelines? You might need a little inspiration! Check out these examples to see how familiar or admired brands describe their distinguishing traits.

1. Adobe Corporate Brand Guidelines
2. Associated Builders and Contractors Brand Guidelines
3. Boy Scouts of America Brand Identity Guide
4. Centers for Medicare & Medicaid Services Brand Strategy & Graphic Standards Guide
5. City of Boston Writing Guide
6. Cornell University Brand Center
7. Duolingo Brand Guidelines
8. Easy Group Brand Manual
9. Fresh Retail Ventures – Jamie Oliver
10. Kansas State Brand Guide
11. Mailchimp’s Voice and Tone site
12. Make It OK Campaign Brand Guidelines
13. Starbucks Creative Expression
14. Skype Brandbook
15. TeXtreme Brand Guidelines
16. Trinity Life Sciences Brand Guidelines
17. Unicef Brand Book and Brand Manual
18. University of British Columbia Voice and Tone Guide
19. United Way Brand Guidelines
20. Urban Outfitters Brandbook

Resources

• The Four Dimensions of Tone of Voice – Nielsen Norman Group