by Leslie O'Flahavan | May 8, 2018 | Uncategorized
Bite, Snack, Meal examples (from May 8 webinar) NIH Research Matters Consumer Finance Protection Bureau – home page Peace Corps – Volunteer Google search results – Charles Schwab Security Management magazine American Association of University Women...
by Leslie O'Flahavan | Apr 27, 2018 | Blog, Content strategy, Featured
Do you write content? For your own website or your employer’s? Learn to use the “Bite, Snack, Meal” approach, so you can reach more readers and give them information they’ll care about and use. Register for this free 90-minute webinar, and gain...
by Leslie O'Flahavan | Apr 16, 2018 | Blog, Featured
I can picture you. It’s the end of a busy week and you’ve finally carved out an hour or so to do a quality check on the emails your agents send to customers. From the “Sent” pile, you randomly grab a response written by “Marian” and settle in with your QA scorecard to...
by Leslie O'Flahavan | Apr 13, 2018 | Blog, Featured
I. Am. Pumped! Last October, I met consumer advocate and syndicated travel writer Christopher Elliott when he gave a wonderful presentation at a customer relations conference. When I proposed that we co-author an article about airlines’ communications with...
by Leslie O'Flahavan | Apr 2, 2018 | Uncategorized
How Little Do Users Read? How Chunking Helps Content Processing Legibility, Readability, and Comprehension: Making Users Read Your Words The Impact of Tone of Voice on Users Brand Perception IAPSC – Member Classifications ISMA – Membership ASIS...
by Leslie O'Flahavan | Jan 18, 2018 | Blog, Featured
If your company is gearing up to offer customer service via text, that’s great! Your customers are going to love the convenience. Texting is their go-to channel for personal communication, and they’re eager use it to contact companies when they have questions or need...
by Leslie O'Flahavan | Dec 8, 2017 | Uncategorized
How Little Do Users Read? How Chunking Helps Content Processing Legibility, Readability, and Comprehension: Making Users Read Your Words The Impact of Tone of Voice on Users Brand Perception IAPSC – Member Classifications ISMA – Membership ASIS Membership...
by Leslie O'Flahavan | Nov 17, 2017 | Blog, Featured
“Don’t judge a book by its cover.” Did your mother say this to you? Mine did, especially during my hypercritical middle school years when I’d decide I didn’t like a kid because their Trapper Keeper was a knockoff. “Don’t judge your colleagues by their email...
by Leslie O'Flahavan | Aug 29, 2017 | Uncategorized
Download materials for today’s session: Presentation: E-WRITE_Back-to-Basics_AM&P_29Aug2017 Handouts: E-WRITE-Handouts_Back-to-Basics_AM&P_29Aug2017
by Leslie O'Flahavan | Jul 17, 2017 | Uncategorized
VU/VUMC Transition How Little Do Users Read? How Chunking Helps Content Processing Legibility, Readability, and Comprehension: Making Users Read Your Words The Impact of Tone of Voice on Users Brand Perception CSU – Teacher and Educator Preparation The Power of...
