On September 5 and 6, 2019, I'm teaching a two-part online course for SOCAP: "How to Write Social Media Templates That Won't Make You Sound Like a Robot" Register now!         Timeframe: Two 60-minute online sessions (2pm ET) Part 1: Thursday, September 5, 2019, 2:00 pm–3:00 pm ET Part 2: Friday, September […]

On September 5 and 6, 2019, I'm teaching a two-part online course for SOCAP: "How to Write Social Media Templates That Won't Make You Sound Like a Robot" Register now!         Timeframe: Two 60-minute online sessions (2pm ET) Part 1: Thursday, September 5, 2019, 2:00 pm–3:00 pm ET Part 2: Friday, September […]

On September 5 and 6, 2019, I'm teaching a two-part online course for SOCAP: "How to Write Social Media Templates That Won't Make You Sound Like a Robot" Register now!         Timeframe: Two 60-minute online sessions (2pm ET) Part 1: Thursday, September 5, 2019, 2:00 pm–3:00 pm ET Part 2: Friday, September […]

On September 5 and 6, 2019, I'm teaching a two-part online course for SOCAP: "How to Write Social Media Templates That Won't Make You Sound Like a Robot" Register now!         Timeframe: Two 60-minute online sessions (2pm ET) Part 1: Thursday, September 5, 2019, 2:00 pm–3:00 pm ET Part 2: Friday, September […]

Your customers are probably not professional writers. What customers say when they email you for support is not necessarily what they are asking for (or what they need). To provide the most effective customer service, you need to know how to read analytically, which means going beyond the surface meaning to understanding the customer’s intent […]