Content strategy

Our content strategy services help you figure out

  • what you want your content to accomplish - for you and for your readers
  • how to write and maintain your content
  • how you'll know your content is working

We can help you

  • conduct a top-to-bottom content audit, so you know what you have, what you should get rid of, and what you'll need to write
  • develop goals, a content formula, and an editorial calendar for your blog, newsletter, or site
  • transition from print to web: convert a report into a mini-site or a workbook into an online course
  • set goals for and integrate your social media messages
  • communicate your content strategy to everyone in your organization


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    February 21, 2012


    Great job leads for DC-area writers

    Here are a couple of prime job openings in the D.C. area for writers. The first is at the Investment Company Institute (ICI). I've worked with ICI, and it's a great environment for intelligent wordsmiths who understand the financial services industry. I would be thrilled if a great candidate for their Writer/Editor job picked up the lead through this blog. The second is at the World Resources Institute (WRI). I haven't worked with WRI, but this is D.C., so I know someone who went to college with someone whose cousin knows someone who's worked there.

    Read more on the blog »