Content strategy
Our content strategy services help you figure out
- what you want your content to accomplish - for you and for your readers
- how to write and maintain your content
- how you'll know your content is working
We can help you
- conduct a top-to-bottom content audit, so you know what you have, what you should get rid of, and what you'll need to write
- develop goals, a content formula, and an editorial calendar for your blog, newsletter, or site
- transition from print to web: convert a report into a mini-site or a workbook into an online course
- set goals for and integrate your social media messages
- communicate your content strategy to everyone in your organization
Contact us to learn more about our content strategy services.
Upcoming events & courses
Mar
02
Web Content Write-a-Thon: Get Hands-on Help Writing Your Own Content
Silver Spring Civic Building
February 21, 2012
Great job leads for DC-area writers
Here are a couple of prime job openings in the D.C. area for writers. The first is at the Investment Company Institute (ICI). I've worked with ICI, and it's a great environment for intelligent wordsmiths who understand the financial services industry. I would be thrilled if a great candidate for their Writer/Editor job picked up the lead through this blog. The second is at the World Resources Institute (WRI). I haven't worked with WRI, but this is D.C., so I know someone who went to college with someone whose cousin knows someone who's worked there.



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